Case study: 530 calls to a Texas roofing company, answered by AI
In short
From March 4 to October 23, 2026, Local Call AI answered 530 calls for New Braunfels Roofing Co. in New Braunfels, Texas. 92% came in on weekdays between 8am and 5pm, the noon hour alone brought 46 calls, and July was the busiest month with 115. Of the 131 calls with a recorded outcome, 35% weren't leads at all.
530
calls answered in under 8 months, March 4 to October 23, 2026
92%
came in on a weekday between 8am and 5pm, while the crew was working
1 in 3
calls with a recorded outcome were sales calls, robocalls or wrong numbers
Who is New Braunfels Roofing?
New Braunfels Roofing Co. is a roofing contractor in New Braunfels, Texas, between San Antonio and Austin, in a market where hail and wind storms drive a lot of the work. Since March 2026 Local Call AI has answered its business line. The AI takes the caller's name, number, address and the problem, books roof inspections, and files each caller into the company's JobNimbus account. Calls the AI marks as spam or that leave no name stay out of JobNimbus.
Every number on this page comes from the company's own call log, the same data the owner sees in the Local Call AI portal. We counted calls; we didn't read or publish anything a caller said.
How many calls does a roofing company get each month?
For this roofer, between 43 and 115 a month. Volume more than doubled from May to July, dropped back in August, and climbed again in October, which reached 101 calls in its first 23 days.
| Month | Calls |
|---|---|
| Mar |
30
|
| Apr |
57
|
| May |
43
|
| Jun |
75
|
| Jul |
115
|
| Aug |
50
|
| Sep |
59
|
| Oct |
101
|
March starts on the 4th; October runs to the 23rd.
When do roofing customers call?
Mostly during the workday. 486 of the 530 calls (92%) came in on a weekday between 8am and 5pm Central. Only 44 (8%) came in before 8am, after 5pm or on a weekend, and just 9 of those on a weekend.
That runs against how most people think about an AI receptionist, as something for nights and weekends. For a roofer, the calls that go unanswered are the daytime ones, when everyone is on a roof or driving between jobs. The busiest single hour was not early morning or evening but noon: 46 calls came in between 12 and 1pm, more than came in on all weekday evenings put together.
How long are calls to a roofer?
Short. The median call ran 44 seconds. 140 calls (26%) lasted 20 seconds or less. 123 calls (23%) ran longer than two minutes, long enough to describe a leak or storm damage and book an inspection. The AI answers every one of them the same way, so a 15-second call costs the owner nothing but a line in the call log.
What did callers want?
Since September 14, 2026, the AI has recorded an outcome for every call. Of the 131 calls from then to October 23:
| Outcome | Calls | Share |
|---|---|---|
| Wanted information only |
53 · 41%
|
|
| Not a lead (sales calls, robocalls, wrong numbers) |
46 · 35%
|
|
| Needed a callback from the owner |
21 · 16%
|
|
| Booked an inspection with the AI |
11 · 8%
|
Two things stand out. First, more than a third of the calls were not leads: sales pitches, robocalls and wrong numbers. Without the AI, someone on the crew stops work to answer each of them. Second, the calls that matter are a small share of the total. In six weeks, 32 callers either booked an inspection with the AI or asked the owner to call them back. Those 32 are the reason to answer the phone at all, and they arrived mixed in with 99 calls that needed no action from the owner.
What should other roofers take from this?
- Cover the workday first. For this roofer, 92% of calls came in during working hours. An answering service that only picks up at night would have missed nearly all of them.
- Plan for spam. A third of calls with an outcome weren't leads. Whoever answers your phone, person or AI, should screen those out before they reach your CRM.
- Expect a swing of 2 to 3 times between months. Calls ran from 43 in May to 115 in July. Pricing per minute or per call makes the busy months expensive; a flat plan with enough included minutes doesn't.
- Count your own calls. One roofer is one data point. A month of your own call log will tell you more than any industry average, including ours.
In the owner's words
“Before GetLocalCall, we were missing at least 10 calls a day during storm season. Now every single call gets answered, and the AI books inspections right on our calendar. We've seen a 42% increase in booked jobs since we started. It's like having a full-time receptionist who never takes a day off.”
How we counted
Source: New Braunfels Roofing's call log in Local Call AI, inbound calls from March 4 to October 23, 2026. Times are Central. "Workday" means Monday to Friday, 8am to 5pm. Outcomes are the AI's own classification at the end of each call; it began recording them on September 14, 2026, so outcome figures cover 131 calls, and shares are rounded to the nearest whole percent. We published only counts. No caller names, numbers or recordings appear on this page.
See what your own calls look like
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Frequently asked questions
- How many calls does a roofing company get a month?
- One example: New Braunfels Roofing Co. in Texas had 43 to 115 calls a month answered by its AI receptionist between March and October 2026, 530 in all. Volume swung by more than 2 times between a slow month (May, 43) and a busy one (July, 115).
- Do roofing customers call after hours?
- Less than you might expect. Of 530 calls to New Braunfels Roofing in 2026, 92% came in on a weekday between 8am and 5pm and 8% came in before 8am, after 5pm or on a weekend. For a roofer, most unanswered calls happen during the workday, while the crew is on a roof.
- How many calls to a roofer are spam?
- In New Braunfels Roofing's call log, 35% of the 131 calls with a recorded outcome (September 14 to October 23, 2026) were not leads: sales calls, robocalls and wrong numbers. Local Call AI keeps those calls in the call log but out of the company's JobNimbus account.
- How long is a typical call to a roofing company?
- The median call to New Braunfels Roofing's AI receptionist ran 44 seconds. 26% of calls lasted 20 seconds or less, and 23% ran longer than two minutes.